Should You Hire a Copywriter or Just Use ChatGPT for Blog Content? Risks, Benefits, and the Future of Writing

01/13/2025 12:00 AM by SeoLivly in

Should You Hire a Copywriter or Just Use ChatGPT for Blog Content? Risks, Benefits, and the Future of Writing

Let’s face it: writing blog content can be a pain. It’s time-consuming, mentally draining, and if you’re not a natural writer, it can feel like pulling teeth. Enter ChatGPT (and a wave of other AI tools), promising to make the process faster, cheaper, and maybe even better.

But here’s the burning question: should you ditch human copywriters for AI-generated content? The answer, like most things in life, isn’t black and white. Both options have their strengths, weaknesses, and hidden pitfalls you’ll want to consider before deciding.

As someone who’s worked with professional copywriters AND dabbled with AI tools like ChatGPT, I’ve seen both sides up close. In this article, I’ll break down:

The pros and cons of hiring a human copywriter.
What AI tools like ChatGPT bring to the table.
The risks you need to be aware of when using AI for content.
How to make the best decision for your business or brand.

The Case for Hiring a Copywriter

Let’s start with the old-school approach: hiring a professional copywriter. There’s a reason businesses have relied on humans to write their content for decades—they bring a unique skill set that no algorithm can replicate (yet).

Why Copywriters Are Worth It

Personalized Expertise: A great copywriter takes the time to understand your brand, audience, and voice. They don’t just write—they craft messages that resonate.
Creative Problem-Solving: Humans excel at finding creative ways to communicate complex ideas or turn boring topics into engaging stories.
SEO Know-How: Many copywriters are also SEO experts, which means they know how to optimize your content to rank on Google.
Consistency: Building a brand voice takes time and finesse. Copywriters ensure your content feels cohesive across every platform.

The Drawbacks

Cost: Good copywriters don’t come cheap. Rates can range from $0.10/word to over $1/word, depending on experience.
Time: Working with a copywriter involves back-and-forth communication, revisions, and planning. It’s not an instant process.
Scalability: If you need high volumes of content fast, relying solely on human writers can get overwhelming.

The Rise of ChatGPT and AI Writing Tools

AI tools like ChatGPT have been making waves in the content world—and for good reason. They’re fast, cost-effective, and surprisingly good at churning out readable content. But are they good enough to replace humans? Let’s look closer.

Why AI is a Game-Changer

Speed: Need a 1,000-word blog post in 30 seconds? Done. AI is lightning fast.
Cost-Effective: AI tools are far cheaper than hiring a human copywriter. Most operate on subscription models, costing anywhere from $10–$50/month.
Accessible: Anyone can use AI tools, even if they have zero writing experience.
Great for Starters: Struggling with writer’s block? AI can help you generate ideas, outlines, or even first drafts.

The Drawbacks

Lack of Depth: AI doesn’t understand nuance, humor, or cultural context the way humans do. Its writing can feel generic or overly formal.
Plagiarism Risks: AI sometimes pulls phrases or ideas from existing content, which could get you in trouble.
SEO Limitations: While AI tools can optimize for keywords, they don’t always grasp the subtleties of search intent.
Ethical Concerns: Some readers might feel cheated if they know your content wasn’t written by a human.

The Risks of Going Full-AI

Using AI to generate blog content isn’t without its risks. Here are the biggest ones to watch out for:

1. The “AI Voice” Problem

Let’s be honest: AI-generated content often sounds... robotic. Even with tools that let you tweak the tone, it’s hard to replicate the messy, quirky, human-ness that real writers bring to the table.

2. Google’s Algorithm Might Hate You

Google has made it clear that quality content matters. If your blog feels spammy or lacks originality, your rankings could tank.

3. No Real Connection

People can tell when content lacks soul. AI might be able to write “10 Tips for Better Sleep,” but it can’t share a funny story about how you accidentally drank coffee at 10 p.m. and stayed up watching cat videos all night.

The Hybrid Approach: Why Not Use Both?

Here’s where things get interesting: you don’t have to choose between hiring a copywriter and using AI. In fact, combining the two might be the best strategy for many businesses.

How to Use AI + Copywriters Effectively

Start With AI: Use ChatGPT to generate ideas, outlines, or rough drafts.
Refine With a Human Touch: Hand the draft off to a copywriter to add personality, polish, and SEO optimization.
Leverage AI for Repetitive Tasks: AI is great for things like meta descriptions, product descriptions, or email subject lines—stuff that doesn’t need much creativity.

Example Workflow:

Use ChatGPT to write a blog outline.
Fill in key points with the AI’s help.
Pass the draft to a human writer for final edits and finesse.

This approach saves time and money while still delivering high-quality content.

FAQs About AI vs. Copywriters

Q: Can I use AI tools for everything?
A: You could, but it’s not recommended. AI is best for quick drafts and simple content, not in-depth articles or brand storytelling.

Q: How much does ChatGPT cost compared to a copywriter?
A: ChatGPT subscriptions start at around $20/month. Copywriters, on the other hand, can charge hundreds (or thousands) per project.

Q: Will using AI hurt my brand’s reputation?
A: Not necessarily. The key is transparency—use AI as a tool, but don’t let it replace your authentic voice.

Final Thoughts

So, should you hire a copywriter or use ChatGPT? The answer depends on your needs, budget, and goals. If you want high-quality, nuanced content that connects with your audience, a human copywriter is still your best bet. But if you’re looking to save time and money on simpler tasks, AI can be a powerful ally.

At the end of the day, the best strategy is one that combines the strengths of both. Let AI handle the heavy lifting, and let humans bring the magic.

What’s your take? Have you tried using ChatGPT for content, or do you prefer sticking with human writers? Let’s chat in the comments—I’d love to hear your perspective.