- Google Keyword Planner: Google's own keyword tool. Yeah, yeah, you've heard of it. But are you using it? Get on that, pronto. It's meant for AdWords, but it's also a goldmine for SEO. You can use it to find new keyword ideas, get historical stats and traffic forecasts. Use it right, and you could find a low competition keyword with high traffic. That's like finding a unicorn in a field of horses. But, you've still got to do something with those keywords - like create awesome content.
- Yoast SEO: You've probably heard of this one. It's the most popular SEO plugin on WordPress. And for good reason - it's easy to use, even for beginners. It helps you optimize your content for keywords, readability, and social media. But it won't write your content for you, so don't get lazy. If you're still not using this on your WordPress site, we need to have words.
- BuzzSumo: Want to know what content is popular in your niche? BuzzSumo can help. Type in a keyword, and it shows you the most shared content for that topic. But remember, don't just copy what's popular. Use it as inspiration to create something even better. Find out what's hot, and then be hotter. It's that simple.
- Screaming Frog: Despite the name, it's not a heavy metal band. It's a desktop-based site crawler, and it rocks. This is a website crawler that shows you important SEO data about every page on your site. It's like having a tiny robot spider that scours your website and reports back to you. Use it to find broken links, analyze page titles and meta data, discover duplicate content, and more.
- MozBar: This is a free browser extension that gives you instant SEO insights about any webpage. It shows you things like page authority, domain authority, and even a spam score. So you can avoid linking to shady sites. It's like your favorite coffee spot, but for SEO. Sip on website insights all day long.
- Ahrefs: Some people call this the ultimate SEO tool, and they're not wrong. It's got a ton of features for keyword research, backlink analysis, content research, and more. You can use it to find low competition keywords, see who's linking to your competitors, or even track your own website's performance. But it's not going to do the work for you. Don't just stare at the pretty graphs - use the data to make smart SEO decisions.
- SEMRush: A bit like a Swiss army knife, this tool has all the SEO tricks you need. It's great for keyword research, competitor analysis, and tracking your website's performance. You can use it to find profitable keywords, see what keywords your competitors are ranking for, and even track your website's keyword rankings over time. But remember, data is just data. It's what you do with it that matters.
- KWFinder: A superb tool for finding long-tail keywords with low competition. The tool provides a ton of useful data on keywords including trend, search volume, CPC, and level of difficulty. But you still need to do the legwork of creating quality content around these keywords. This ain't a magic wand, folks.
- Google Search Console: Google's gift to webmasters. A free tool from, you guessed it, Google. It helps you monitor and troubleshoot your website's presence in Google Search results. You can use it to see which keywords your website is ranking for, submit sitemaps, fix crawl errors, and more. But it's not going to fix your errors for you. You've got to do that yourself.
- Ubersuggest: A free tool from Neil Patel. It helps you find keyword ideas, content ideas, and even gives you a basic site audit. It's a good tool for beginners, but it won't do your SEO for you. You've got to put in the work.
- SEOquake: This is a powerful SEO toolbox for your browser. It can provide you with key SEO metrics for a given page, along with other useful tools such as SEO Audit and many others. But remember, it's not going to optimize your pages for you. That part's on you.
- Majestic SEO: Majestic is one of the best link intelligence tools out there. It's fantastic for getting detailed information about the backlinks to your site. But just because you know where your links are coming from, doesn't mean you can sit back and relax. You've got to keep building high-quality links.
- SEO Spider: No, it's not an actual spider, but it's just as cool. SEO Spider is a flexible site crawler for crawling both small and very large websites. It allows you to find broken links, analyze page titles and metadata, and extract data with XPath. But remember, it's not going to fix those broken links for you.
- Moz Pro: Moz Pro is a complete SEO toolset that helps boost your rankings and search engine visibility. It offers a suite of tools including keyword research, SEO audit and crawl, backlink analysis, and rank tracking. But no, it's not going to do your SEO for you.
- Answer The Public: Ask it anything. It's your personal genie for content ideas. This quirky tool helps you find questions and phrases that people are searching for around a particular keyword. It's great for finding topic ideas for your next blog post or video.
- GTmetrix: If your site were a car, this tool would be your speedometer. Slow load times? GTmetrix will rat them out. This tool will help you speed up your website by providing actionable recommendations on how to optimize your site's speed and efficiency. A faster website equals better SEO. Better step on the gas.
- SpyFu: This tool allows you to see what your competitors are doing in terms of SEO and PPC. You can use this information to make strategic decisions about your own SEO and PPC campaigns. But, it won't make those decisions for you. You've got to use your brain for that.
- SERProbot: Check your site's SERP ranking. Because what's the point of all this work if you're not even going to track it?
- Link Explorer: Ditch those deadbeat backlinks with this handy tool from Moz.
- SEOquake: A browser extension that's like having an SEO expert whispering in your ear. Except it's me. And I'm shouting. SEOquake can provide you with key SEO metrics for a given page, along with other useful tools such as SEO Audit and many others.
- Pingdom: Another site speed tracker, because you can never be too fast.
- Keywords Everywhere: Because keywords are, indeed, everywhere.
- Siteliner: Duplicate content is for chumps. Be original, or get called out by this tool. A tool to check for duplicate content, broken links, internal page rank, redirections and other important SEO stuff. But just because you know the problems, doesn't mean they'll fix themselves.
- Google Trends: Are you still targeting 'Harlem Shake'? Yeah, Google Trends will sort you out.
- Mobile-Friendly Test: If your site isn't mobile-friendly in 2023, I can't help you.
- Responsive Design Checker: Double-check that mobile-friendliness. Trust, but verify.
- Varvy SEO Tool: Ever wanted a comprehensive report of your SEO performance? Varvy's got your back.
- Link Miner: Broken link? Consider it found and fixed. Well, you'll have to do the fixing part.
- Keyworddit: It's Reddit's own keyword goldmine. It's almost unfair.
- CanIRank: It's the question on every webmaster's mind. This tool gives you the answer.
- Detailed.com: Want to spy on your competitors? Sure, it's a bit creepy, but hey, all's fair in love and SEO.
- SE Ranking: A robust tool that provides a complete set of tools for keyword position tracking and comprehensive website audit. But remember, it just serves you the data on a silver platter, you have to dine yourself.
- LongTailPro: A premier tool for finding profitable long-tail keywords. It also includes a number of useful features such as keyword competitiveness and rank value. But it's not going to create engaging content around those keywords for you.
- Woorank: A full SEO report in one click. It's like magic, but real. An easy-to-use SEO analyzer that provides a detailed SEO checklist to improve your site’s ranking and online visibility.
- Raven Tools: Comprehensive SEO analysis software with efficient data reporting. It's a great tool to understand, manage, and improve your SEO. But it's not going to manage or improve your SEO for you.
Free site scanner full SEO report (rank #1)
FDO Before you go off trying all the tools, you should use our free site scanner - it will give you a full SEO report that's way better than what most people are charging for; then you'll know exactly which of the free SEO tools above you'll actually need.
